For the first time in company history, 3500 salespeople from the 3 main divisions are brought together in the Italian capital. For the first time, the convention is not just about meetings and workshops, It is a 3-delay event starring the red-draped Auditorium, a videomapping on the facade of the Palazzo Senatorio in Campidoglio and, grand finale, the Live Reel concert open to 3000 consumers as well.
