Be Florentine

Palazzo Vecchio - Salone dei Cinquecento
Piazza della Repubblica,

During Pitti Immagine Uomo 104, Rinascente staged “Be Florentine”, a double event celebrating not only its newly renovated store – both from an architectural and interior design point of view – but also Florence’s beauty and rich cultural heritage.

The first event took place in the wonderful Salone dei Cinquecento inside Palazzo Vecchio where selected guests had the chance to enjoy a gala dinner in perfect Florentine style and a private live concert.

“Be Florentine” continued the following day with a light dinner and an exclusive party at the Piazza della Repubblica store and its Purple Gallery, a brand new crystal 1000-square-meter installation which was specifically designed for such an important occasion.