HEIST AT RINASCENTE | DIABOLIK’S 60TH ANNIVERSARY IN MILAN

Client:
Rinascente
Location:
Milano P.za Duomo

Milan. Diabolik is turning 60 and the whole city is tipped off by a weeklong teaser campaign: the King of Terror is planning a heist at Rinascente. The store windows are covered with comic books: it’s the prelude to an unforgettable event. On a rainy and dark night, Diabolik and Eva Kant, played by two acrobats, climb down from the roof in an amazing aerial pas de deux. The live show is revealed, framed and extended by a video mapping projection on the entire façade of the building. Explosions, smoke bombs, sirens, a police chase: the staging of the theft of the limited edition special issue from a secure vault is spectacular and is followed by the arrival of actors Miriam Leone and Giacomo Gianniotti in two E-Type Jaguars. Welcomed by La Rinascente’s CEO Pierluigi Cocchini, they get the exclusive 7th floor party started. Artistic performances, dj set and a perfect Clerville-style atmosphere keep the guests up all night!