I would like to thank the Free Event team – the Creative Director Andrea Camporesi, the Executive producer Gianmarco Sisti and the New Business Manager Antonio Pasquale – for entrusting me with the live direction of Coloplast’s Global Day & Global Awards given by the Danish multinational that manifactures and markets medical devices during its European convention.
Five days of fun entertainment, business meetings and team building activities surrounded by the unique atmosphere of Lake Maggiore: the international guests got a taste of its beauty both at the general meeting at the Grand Hotel Dino and during the gala dinners that took place on the Borromean Islands.
The project was very challenging with its 400 guests from 8 different countries, more than 20 speakers, a 130-square-meter square and a huge led wall measuring over 80 sq.m. Such a big and effective event allowed the Danish company to showcase its new products, by means of emotional videos, remote guests from all around the world, simultaneous interpretation and many surprises.
The remote-controlled CrowdLED wristband lightshow colored both the Italian global dinner and the Best Executive of the Year special awards. At the end of the night, the guests gathered once again at the exclusive after party.