50° MIDO

Cliente:
Mido
Location:
Rho Fieramilano.

660 exhibitors from 45 countries. Buyers, opticians, designers, journalists. An opening event that kicks off with the world premiere of Infinite Visioni”, a song that Maestro Ennio Morricone wrote specifically for 50 Years of MIDO. Lots of excitement, guests and an unexpected musical finale: the audience will wear the limited edition MIDO 50 glasses and find themselves celebrating to the notes of “Dove si Balla,” a song by Dargen D’Amico.