Born in Turin, with a cosmopolitan calling.
My debut in directing came in the field of advertising.
I then frequented the film environment in Rome for a while before moving to Milan. The most European Italian city became my base.
The turning point of my career came in 2002 when, with the complicity of the Winter Olympic Games in Salt Lake City, I discovered my love for the world of events.
Since then, as a Live Show Director and Event Artistic Director, I have been producing Corporate events, Fashion Shows, Product Launches, Sports Ceremonies; in Italy and abroad – with a particular fondness for the Middle Eastern market.
Quite often, in addition to staging, I also curate video content: certainly not a leap of faith, but something that has always been part of my job.
I strongly believe in young people and the value of their education. In addition to training my assistants in the field, I teach Event Direction at the Cattolica University and the European Institute of Design.
To me, being a director is this: the art of seeing ideas, and staging them in a way that produces in the viewer the empathy needed to make each event memorable.
| Best Global Product Launch
| Best Execution and Best Event of the Year
| Best Live Entertainment Event
| Best Celebration / Best BTC Event
| Best Integrated Event / Best Hybrid Event
| Best Music Event 2014
| 2° prize winner for Best Execution at EuBea 2013